HOW IT ALL STARTED

Ever wondered how I got immersed into the world of jewellery? Well, let me take you on a trip down memory lane. I was born and raised in Belgium but from time to time we would travel back to the Motherland. There, I loved to wander through the small  and colourful passages of the Souks. I was almost exclusively drawn to the jewellery shops.

 

On a visit in 2009, a small shop hidden in the busy streets of Tunis drew my attention. When I looked through the old boxes put in front of the shop, the content of the boxes felt native. I remembered my own grandmother wearing similar silver pieces with pride. Intrigued, I started asking questions about the jewels and the hidden meaning they carried. Ever since that day in that small shop, I’ve made it a mission to emerge myself deeper into this part of my culture. 

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MY LOVE FOR DESIGN

As an Architect Engineer I have always been drawn to shapes and forms almost everywhere. With a passion for design and the desire to reconnect with my Tunisian culture, I started imagining how my very first collection could look like. I began to sketch and to think about ways to create jewellery. 

 

Thanks to the knowledge and experience I gained from my first attempts, I have grown more and more confident in my vision. I wanted to create a fusion between my love for minimalism and the extravagant shapes and forms found in most North African Jewellery.

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This first official collection stands for curiosity, playfulness, sustainability, passion and enrichment in every way possible.